Genesis made a name for itself with value-forward vehicles that bring enough tech, luxury, and performance to beat rivals from Europe and North America. Once part of Hyundai, the automaker has begun electrifying its lineup, so we’re starting to see that brand-building power with a wave of new cars and SUVs. Genesis just announced pricing for its latest EV, the 2023 Electrified G80, which will start at $80,290 after a $1,095 freight and destination charge.
The Electrified G80 comes in a single trim with all the goodies included. Dual 136-kW electric motors provide power to the front, and rear wheels for electrified all-wheel drive, and the system gets power from an 87.20 kWh battery. Genesis throws in three years of complimentary 30-minute charging at Electrify America stations across the country. Charging from 10-80 percent in the car takes just 22 minutes, thanks to its 800V charging architecture, and Genesis says its customers can take advantage of Electrify America’s ultra-fast charging.
Standard features include a 12.3-inch digital gauge cluster with 3D effect, a 14.5-inch HD touchscreen, active noise control, wireless smartphone charging, tri-zone climate control, heated and ventilated front seats, a Lexicon sound system, and more.
Safety is a priority for the G80, as its gas-powered counterpart achieved a Top Safety Pick + in 2022. Genesis includes a full suite of advanced driver aids, including drier attention warnings, blind spot monitoring, highway driving assistance, and adaptive cruise control. The car also comes standard with Genesis’ Smart Parking Assist (smaht pahk), which lets the driver remotely move the G80 in and out of parking spots.
Genesis says its entire lineup is going electric, which at just five vehicles seems more straightforward than brands like Mercedes-Benz or Volkswagen making a move. Still, the brand has ground to cover before it can claim success on that front. To help its cause, the automaker expanded its electric vehicle retail presence to four more states, including Arizona, Nevada, Utah, and Washington.
[Image: Hyundai]
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