Subaru of America Reports Strong December Sales and Year-End Performance

by


Photo credit: Teddy Leung / Shutterstock.com

Photo credit: Teddy Leung / Shutterstock.com

Subaru of America, Inc. witnessed a notable increase in vehicle sales during December 2022, with a reported 56,760 vehicle sales. This marks an 11 percent rise compared to December 2021, indicating a positive trend despite ongoing industry challenges.

Annual Sales Overview

The year 2022 ended with Subaru achieving a total of 556,581 vehicle sales. Although this represents a 4.7 percent decrease from the previous year, the results are largely influenced by the semiconductor shortage and broader supply chain disruptions affecting the automobile industry.

Crosstrek Leads with Record Sales

The Crosstrek emerged as the top-selling model for Subaru in 2022, recording its best sales year with 155,142 units sold. The Outback and Forester models followed with significant sales figures, while the Ascent saw a 6.2 percent increase in sales compared to 2021. The performance segment, including the WRX and BRZ models, also showed robust sales, with the BRZ experiencing a 44.2 percent increase from the previous year.

Subaru’s Future Outlook

Jeff Walters, Senior Vice President of Sales, expressed optimism for 2023, citing a strong finish in 2022 and anticipation for upcoming vehicle launches, including the all-new Impreza.

Subaru’s Charitable Contributions

In December, Subaru continued its tradition of giving through the Subaru Share the Love Event. This initiative involves donating $250 for every new vehicle purchased or leased to various national and local charities. Since its inception in 2008, the event has accumulated over $250 million in donations.

Company’s Commitment to Sustainability and Community

Subaru of America, a wholly owned subsidiary of Subaru Corporation of Japan, operates from a zero-landfill office in Camden, N.J. The company is known for its environmental initiatives and its dedication to community support, having donated over $270 million and volunteered nearly 78,000 hours over the past two decades.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.



Source link