It seems Dodge might bring back the Stealth name and slap it on a SUV to replace the Durango.
As a child of the '90s and someone who believes that words matter, at least some of the time, when it comes to car names, I don't love this. The name “Stealth” just sounds like a sports-car name.
Also, as an aside, why not keep Durango? It sounds very SUV-like and has been around long enough to build up name recognition.
Ahem. I suspect if Dodge does do this, other OEMs, especially those based in southeast Michigan, may jump on the bandwagon. Prepare yourself for old names from sports cars being resurrected because some marketer thinks it will resonate with older Millennials and Gen Xers who remember the moniker from their youths — and for endless press conferences in which the OEMs use a bunch of buzzwords to try to convince people like me to convince our audience that the use of a name like “3000GT” on a compact crossover makes sense.
I started this QOTD feeling a bit trolly, but now I am mad envisioning this way-too-plausible scenario.
Anyway, what names do you think OEMs might use for this sort of thing?
Sound off below.
[Image: Dodge/Stellantis]
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