Just a bit ago, Matt wrote about how the 2023 Honda Civic is dropping its value-priced LX trim. He pointed out that Honda has done this with other models.
He further reminds us that Honda is doing this at a time when dealers are marking vehicles up by absurd amounts and some car buyers are struggling economically.
So, is it a good strategy for automakers to cut entry-level trims? Are they hurting themselves by offering one less way for people to buy cars (and potentially become loyal to the brand), or is the potential profit of more-expensive cars enough to overcome it?
[Image: Honda]
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