Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.
Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.
Moro will handle public and investor relations, social responsibility, human resources, government affairs, and other functions.
“Mazda has invested in new products, manufacturing facilities, and an enhanced dealer experience,” Moro said.
“Jeff led Mazda’s growth in the US, strengthening the business. In his new roll, he will collaborate across the regions and continue to grow our brand.”
President of North American Operations since joining Mazda in 2019, Guyoton guided the company to year-over-year sales growth in 2020.
Guyton orchestrated Covid response programs, Mazda Financial Services launch, and Retail Evolution dealer program expansion. He served as Mazda Motor Europe president and CEO prior to joining Mazda NAO.
At Mazda Motor Europe, Guyton was executive officer and general manager of the cost planning division, before becoming the VP and Chief Financial Officer.
Starting his automotive career as a Ford financial analyst in Japan, he relocated to Dearborn, Michigan as finance manager.
Achieving a B.A. in chemistry and Asian studies in 1988 from Wittenberg University, Guyton received his MBA and masters degrees from the University of Michigan.
Mazda NAO, headquartered in Irvine, California, oversees Mazda sales, marketing, parts and customer service support in the United States and Mexico through 620 dealers. Mazda Motor de Mexico in Mexico City manages sales in Mexico.