The question I posed in the headline is an interesting one. There’s been a lot of consternation that auto shows are dying, set to be killed by a changing world.
Most of that narrative comes from an automotive press that goes to the media-preview days and then writes about the ills of auto shows if there’s not much news being made. Never mind that auto shows are for the paying public, not the media, and no matter what happens during the press preview, auto shows are really about the general public.
So, no, I do not think auto shows are dying. I do, however, wonder what will happen with media days.
I’ve said this before so I won’t belabor the point further. Even with the recent big Stellantis news.
I did, however, talk to Jennifer Morand, the president of the Chicago Automobile Trade Association, and automotive content creator (and NACTOY juror) Jill Ciminillo, about this. Chris Tonn and I then discussed their takes and had our own chat about auto shows.
We also went in on the Tesla Cybertruck, which we saw in person for the first time (Chris and I even sat in it) before spinning it back to the auto-show conversation — we discussed our favorite vehicle debuts of all time. Naturally, we asked Jen and Jill for theirs, as well.
Thanks for listening!
[Image: Chicago Auto Show]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
tellanti
