Toyota Infuses Various Models with Mid-Cycle Window Dressings


The vast majority of TTAC readership is well acquainted with the manufacturer propensity to throw paint-n-wallpaper at a particular model in the years following its introduction, hoping the resultant noise made in the press from dweebs like myself will keep the thing top of mind when shoppers hit the dealer lots in search of new metal.

That game continues for the ’23 model year (and will do so until the sun explodes) with Toyota introducing new packages on the Tacoma, Tundra, and Sienna. We’ve rolled them into one news post rather than subjecting you to three.

Starting the triumvirate is a new styling package for the not-old-at-all Tundra, a model which was completely overhauled last year with a dandy new hybrid powertrain that belts out 437 horsepower and 583 lb-ft of torque. A new SX package capitalizes on the color-keyed styling trend which has popped up on numerous pickups. Here, matching trim appears on the doors and bumpers, while some badges have been binned in an apparent nod to minimalism. We think they are just saving on plastic nameplates but whatever. This is one of those packages which is layered on top of an existing trim, SR5 in Double Cab or CrewMax models in this case, and can be had with a 4×2 or 4×4 drivetrain.

If slightly smaller trucks are more your speed, the venerable Tacoma also gets the SX treatment with similar styling addenda, though black overfenders are applied here for a butch stance. Side mirror caps, badges, and wheels are all dipped in inky black paint. Like the Tundra, the SX package can be had on Access Cab or Double Cab trucks in 4×2 or 4×4 varieties. There is also a new Chrome package which is essentially an inversion of the SX pack, an option that predictably ladles on the bling which once again proves there’s no plate like chrome.

Finally, families in the audience may wish to learn more about the 25th Anniversary model being flung in the direction of Toyota’s kid-friendly Sienna minivan. Limited to 2,525 examples (guffaw), this van builds on the XSE trim by infusing it with some of the interior trappings of the high-zoot Limited model. Premium JBL-branded audio kit, wireless device charging, leather seats, and satnav are all on board. Ottomans sprout from the second-row chairs, apparently. Spotting this van in traffic should be easy thanks to those 20-inch wheels plus front and rear fascias with a slightly more aggro bent.

See? Told ya this single post would be easier on the noggin than three separate ones.

[Images: Toyota]

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