Hyundai Santa Cruz Readies to Kick Some Sand


Santa Cruz

Gearing up for its debut on April 15th, Hyundai has released renderings of the Santa Cruz, its ground-breaking pickup named for a sleepy Northern California beach city.

Santa Cruz

According to Google Translate, phonetically in Korean, pickup truck is ‘pig-eob teuleog’. In the Korean domestic market, Hyundai has produced the Pony pickup of the ’80s, and more recently a small, commercial flatbed truck called the Porter. From what we’ve gathered previously, the Santa Cruz will be a unibody pickup, as is the Honda Ridgeline, but with styling more akin to that of the Subaru Brat and Baja.

Santa Cruz

Hyundai’s preferred moniker for the Santa Cruz is a sport-adventure vehicle, but in Korean, ‘seupocheu moheom chalyang’ is a real mouthful. It also is oh-so-close to BMW’s trademarked sport-activity vehicle designator that it’s easy to confuse one SAV with the other, at least by label.

Santa Cruz

Touting the Santa Cruz’s unique style, a mashup of SUV, truck, and crossover elements, Hyundai promises powerful powertrain options, a must for anything even remotely resembling a truck. A rousing debate on Facebook as to what constitutes an underpowered vehicle hopefully won’t have another model to target, if Hyundai has done its homework.

In mentioning all-wheel drive, the Santa Cruz is said to be at home in more adventurous environs than the suburbs, and no doubt given the opportunity to put that to the test, we will.

How flexible can the Santa Cruz’s open bed possibly be if it’s not able to accommodate the prerequisite plywood sheet by which all pickups are judged? While there are other trucks that aren’t able to lay plywood sheets flat to the pickup bed either, there’s no way to angle it to fit from what we’ve seen thus far. Reportedly, Hobbs Truck and Jeep Accessories in Las Vegas, Nevada, has a bed rack in development for the Santa Cruz, based on intelligence they’ve gathered overseas.

“Santa Cruz, with its bold styling, breaks open all-new segment territory, both for Hyundai and the industry as a whole. Our customers will wonder just how they managed before owning one,” said Jose Munoz, president and CEO, Hyundai Motor North America. How bold? Will the Santa Cruz create a segment within the segment?

[Images: Hyundai]

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