How Should Jeep Fight Back Against Ford?


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By on July 2, 2021

2021 Jeep Wrangler Rubicon. Image: Jeep

Earlier today, I gave you my take on how Jeep should fight off the challenge posed to the Wrangler from the new Ford Bronco.

Now it’s your turn.

I don’t need a lot of words to set this up. It’s pretty self-explanatory. If you were in charge of Jeep, or just the Wrangler team, what would you do, both right now and in the near and long term, to fight back? Product changes? Just a marketing boost? Something else.

Pretend you’re Mike Manley for a minute and give us your take on how you’d push back against a rival invading a space you practically owned.

You know the drill.

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