Based in the Netherlands, designer Niels van Roij co-founded Heritage Customs. While aluminum, brass, bronze, titanium, zinc, and gold finishes are available, it was rust that caught our attention.
Through his automotive design studio Niels van Roij Design, Niels focuses on automotive design. He develops hand-built cars that are based on existing chassis.
Land Rover owners, being the trendsetters that they are, will want Heritage’s metal-binding technology. van Roij can spray thin layers of metal onto any surface, which he says will adhere for 20 years.
After application, he can sand, polish, brush, or oxidize the metal to achieve the desired look. Why anyone would apply rust to a set of custom 22-inch wheels is beyond us but to each their own.
Far more in keeping with its heritage, van Roij offers rust-colored brown leather interiors. There are carbon fiber door inlays and dash trim. The dashboard, steering wheel center, and dash grab handles are color-matched.
The intent is to create a bold look, and seeing rusty panels on a new Land Rover would no doubt create controversy. Heritage Customs’ Valiance package for new Defenders includes all of this. With their Vintage program, they can do the same for classic Defenders. Let’s see how many owners of classic Defenders are okay with adding rusty parts.
[Images: Heritage Customs]