When The General began building the AE82 Toyota Corolla (actually based on the JDM Sprinter version) at the NUMMI plant in California, that car got Chevrolet Nova badges. When Toyota debuted the E90 Corolla platform in 1987, it made sense for the NUMMI-ized version of the new E90 Sprinter to join the Suzukis and Isuzus of the new Geo brand. That car was the Geo Prizm, and I’ve found one of the super-rare factory-hot-rod GSi Prizms in a Denver-area self-service yard.
The Prizm GSi was available in sedan and five-door hatchback form, just for the 1990 through 1992 model years.
It got the same powertrain and suspension goodies as the AE92 Corolla GT-S, which meant this 130-horsepower “Red Top” 4A-GE engine. If you wanted a nearly invisible sleeper sedan in 1991, this was your car.
Hardly anyone would have noticed this subdued decklid spoiler, and fewer still would have understood the meaning of the GSi badges.
Sadly, the original buyer of this car ruined it by opting for the four-speed automatic transmission. To get this transmission, ’91 Prizm buyers had to get the “Preferred Equipment Group 2,” which included air conditioning and added $1,834 to the cost of a $12,195 car (that’s about $3,940 on a $26,195 car, after inflation). By the way, the Prizm/Corolla was the last new car Americans could buy with a three-speed automatic, all the way through the 2002 model year.
It’s always good to see these New United Motor Manufacturing logos during my junkyard travels.
You didn’t see many Detroit cars with the redline marked at 7,500 rpm in 1991. These cars were good competition for the Sentra SE-R, though the Isuzu-built Geo Storm GSi was a better speed-per-dollar deal than either one.
The Chevrolet bowtie hiding inside the Geo logo was a nice touch.
This car drove just 168,121 miles during its career, which isn’t so impressive for a Toyota.
This is only the third Prizm GSi I’ve found in 15 years of writing about interesting denizens of the car graveyards, after a white ’90 sedan and another red ’91 sedan. I hope to find a hatchback version someday, but even the ordinary Prizm five-doors are hard to find.
Add this car to the “rare but not valuable” file.
Essentially the same thing as a BMW 3-Series, but cheaper.
I couldn’t find any Prizm GSi TV ads (there may have been none), but at least there’s this ad for the regular Prizm rhyming “Geo” with “free-oh.”
For links to better than 2,200 additional Junkyard Finds, visit the Junkyard Home of the Murilee Martin Lifestyle Brand™.
[Images by the author]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.