Standing still is a great way to get run over, especially in the cutthroat segment which is the luxury midsize crossover game. Genesis has just released images of its 2025 GV70, packing an enormous new infotainment screen but only a moderate price hike.
It’ll take the most eagle of eyes to discern exterior changes, a least absent a 2025 model parked side-by-each next to an equivalent from the previous year. New lighting technology is apparently baked into those trademark two-line headlamps, while the grille is said to have gained a skiff of new detail work. Around back, the turn signals align a bit better on plane with the front lamps, along with a new module cropping up on the rear spoiler studded with cameras for reverse gear and mirror duties. New paint choices are on tap for 2025 including a raft of matte options.
Inside, it is much easier to spy the improvements. Gone are the separate units of gauge cluster and infotainment system, replaced with a 27.0-inch OLED display integrating the two in a single horizontal layout. This brand is better than most when it comes to designing a usable interface for this type of gear, so we’re intrigued to learn how Genesis will creatively use all this newfound digital real estate. The ventilation controls are now described as ‘touch based’ which generally gives us the vapors but at least we can see that large surface areas for those duties remain just below the air conditioning vents. Peep close and you’ll also see a fettled Genesis logo on the steering wheel.
Pricing has also appeared deep in the bowels of Genesis’ media site, explaining a 2025 GV70 2.5T AWD model will start at $45,700 which is just $600 more than 2024 model as indicated by the customer-facing build-and-price tool. Assuming the new screens and such are part and parcel of all trims, and there is nothing to suggest they are not, this is more than reasonable. The range tops out at $67,900 for a GV70 3.5T in Sport Prestige trim.
[Images: Genesis]
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