Billed as the next steps in Fiat’s product lineup, the brand has hauled the (digital) sheets off an array of new models which are all said to share a common global platform.
Right off the hop, care is taken by Fiat marketers to point out the brand will offer the tripartite of electric, hybrid, and internal combustion powertrains to ensure ‘maximum relevance’ to customers around the world. This could be taken as a potshot towards other marques who may have initially decided to go all in on EVs only to walk back their electrified projections in the face of market challenges.
Whatever one takes from reading between the lines, Fiat promises the first car from this new lineup of machines will be shown in July this year, with a new model following each annum for the next 36 months. Note the brand says it has access to a global platform thanks to its corporate parent, Stellantis, meaning the same bones will underpin other vehicles in that company’s ever-expanding empire.
Concepts shown range from a City Car sized bigger than the current Panda and a Fastback which would arguably have a sporty flair if not presented in desert beige. The SUV and Pickup are also intriguing concepts, with the latter possibly playing a foil to small trucks available in other markets (and hitting the scene here in America). The entire quartet is festooned with matrices of cube-shaped lights, shapes which will look uncomfortably familiar to anyone toiling at Hyundai on that brand’s Ioniq series of EVs. Rounding out the roster is one additional twist on the SUV, called the Camper and fitted with knobby tires.
Whether any or all of these vehicles shown today make it to the North American market remain to be seen. Even though Fiat remains a bit player on our shores, the brand raked in 1.3 million sales worldwide last year.
[Images: Fiat]
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