BMW Offering Significant Discounts On the Polarizing XM SUV


bmw offering significant discounts on the polarizing xm suv

Despite its legitimately impressive performance, the BMW XM hasn’t been a blockbuster hit. Its price and, um, controversial styling are the most likely culprits, but BMW’s new offer (somewhat) takes care of half of those challenges. The SUV is available with a $17,500 lease discount and a $15k purchase incentive.

BMW alerted dealers to the discounts on June 3, and buyers can combine the purchase discount with the automaker’s five-year, 3.99-percent financing deal. The automaker sold just 541 of the high-priced SUVs in the first quarter, making it the company’s second worst-selling model.

bmw offering significant discounts on the polarizing xm suv

The SUV’s front-end design is reminiscent of Darth Vader’s helmet but in the worst ways. Its overdone kidney grille, blocky lines, and slim headlights combine for a look that is controversial at best. The XM Label takes things to another level with red accents that make the vehicle even more eye-catching.

That said, the XM is a relatively special model, as it’s only the second M-developed vehicle after the M1. The more than three-ton family hauler offers up to 738 horsepower in its top configuration, which brings a rapid 3.6-second 0-60 mph time. There’s also 31 miles of electric range from the plug-in hybrid system.

bmw offering significant discounts on the polarizing xm suv

Those steep discounts sound fantastic, but consider that the XM’s price tag isn’t for the faint of heart. Pricing starts at just under $160,000 after destination, and the XM Label starts at almost $186,000. Those prices, combined with the XM’s controversial looks, haven’t helped its fortunes with buyers.

[Images: BMW]

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