The Lucid Air is one of the most impressive and expensive EVs on sale today. Its range and acceleration are the stuff of legend, but its price tag means that only the most privileged buyers can get behind the wheel. However, while it’s still quite pricey, the car just got significantly more affordable, and the automaker is offering credits for charging equipment.
The Lucid Air Pure now starts at $71,400, down from the $78,900 starting price it carried late last year and reduced even more from its original $83,900 starting price. The all-wheel drive-equipped Touring model starts at $79,400, and the range-topping Grand Touring at $111,400. Its 500-mile range estimate makes it the longest-range EV on sale in the U.S. now.
Lucid will also offer a $1,000 credit toward home charging equipment and complimentary scheduled maintenance for the first 24,000 miles or two years. The automaker acknowledged pricing as a barrier for many buyers, which has hit its bottom line particularly hard. It delivered just over 6,000 vehicles out of the 8,428 it built and laid off almost a fifth of its workforce last year.
The Air’s striking design and technology were significant selling points initially, but the market has grown with several compelling models. Lucid also has to grapple with the fact that the early adopters who were willing to plunk down the cash for a new EV have already bought the car they wanted, leaving few people lined up to buy.
[Image: Lucid Motors]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
