It’s the end of an era. Maybe not the most impactful or exciting era, but the end, nonetheless. Jeep is killing the Renegade in the U.S. and Canada after several years of declining sales, ending the run of its most affordable model.
To be fair, the Renegade was launched in 2015, and sales peaked just a year later. It’s been a downhill steam for the subcompact off-roader since then, so it’s not surprising to see Jeep pull the plug. The automaker is cutting the fat as it looks forward to higher-growth segments and EVs, but the Renegade isn’t going away altogether.
The Fiat 500X-based SUV will continue in the Asia Pacific region, Europe, Mexico, and South America, where the brand said the Renegade is “core to our business.” Cheaper, smaller off-roaders are massively popular south of the border, where they get other forbidden fruit like the Suzuki Jimny. The Jeep Cherokee departed earlier this year to make way for a new vehicle line at its Belvidere Assembly Plant in Illinois, which is expected to be a pickup truck.
Jeep has confirmed that it will begin rolling out new models in 2024 with the Recon EV and other models. The automaker has also noted that it will offer electrified variants of all models by 2025, so we expect significant growth of the 4xe brand over the next few years.
[Image: Jeep]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
