QOTD: Which EV Startup Will Fail?


qotd which ev startup will fail

I’ve been in the automotive media since late in 2007, and over the course of all that time, I’ve seen EV-focused startups come and go. Some went and came back, even.

To be clear, as provocative as that headline is, I am not anti-EV nor anti-startup. I don’t want ANY of these companies to fail.

But reality is harsh, and the truth is, most automotive startups fail. It’s a minor miracle, really, that the likes of Tesla, Fisker, Lucid, and Rivian have gotten this far.

So, I ask of you — will any of these companies fail? If more than one does, who will go down first?

Or will they stick around and become players in the industry for a long time, even if they don’t become giants like certain legacy OEMs?

I mean, we saw this week that Fisker is struggling, but Lucid seems on solid footing, and Rivian is unveiling new models today.

I think we can count Tesla out for this question — despite the company’s problems, and despite the many very valid criticisms leveled at its boss, I think the brand is well established by now.

With that in mind, sound off below.

[Image: Rivian]

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