I’ve been in the automotive media since late in 2007, and over the course of all that time, I’ve seen EV-focused startups come and go. Some went and came back, even.
To be clear, as provocative as that headline is, I am not anti-EV nor anti-startup. I don’t want ANY of these companies to fail.
But reality is harsh, and the truth is, most automotive startups fail. It’s a minor miracle, really, that the likes of Tesla, Fisker, Lucid, and Rivian have gotten this far.
So, I ask of you — will any of these companies fail? If more than one does, who will go down first?
Or will they stick around and become players in the industry for a long time, even if they don’t become giants like certain legacy OEMs?
I mean, we saw this week that Fisker is struggling, but Lucid seems on solid footing, and Rivian is unveiling new models today.
I think we can count Tesla out for this question — despite the company’s problems, and despite the many very valid criticisms leveled at its boss, I think the brand is well established by now.
With that in mind, sound off below.
[Image: Rivian]
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