Ford Trademarks ‘RS200’ Name in Europe


ford trademarks rs200 name in europe

Ford has trademarked an interesting name from its back catalog. Oval has filed trademarks for “RS200” and “Ford RS200” within the European Union Intellectual Property Office, according to our sister publication.

Based on reporting from AutoGuide, Ford appears to be reviving the name of the iconic mid-engine, all-wheel-drive sports car intended for homologation so it could run the model as a Group B rally car before fatal accidents (some of which included the RS200) encouraged the FIA to shut the racing division down. As a result, Group B cars have become automotive legends offering a sense of danger and unrestrained performance we’ve not really encountered since.

The small car seems like an obvious play for the automaker in an era where efficiency is becoming mandatory and heritage helps sales. There’s a mystique around the RS200 that will undoubtedly aid the brand’s marketing efforts, should such a vehicle go into production. However, it’s unlikely that a modern incarnation of the rally-bred vehicle will mimic the original beyond its general form.

An EV doesn’t seem out of the question, nor does the company trying to build a small-engined mainstream compact sports car. But the latter assumes the manufacturer has found a way to comply with emissions and ran the relevant cost analysis. We’ve even heard rumors that Ford was working on an amped-up version of the Puma — a compact model presently sold in Europe that likewise serves as the brand’s WRC car.

ford trademarks rs200 name in europe

Interestingly, the Puma name was originally going to be affixed to sporting versions of the Ford Escort before the company decided to run with the RS2000 suffix. That model would arguably go on to be the brand’s best-known rally car until the RS200 debuted a decade later in 1984. Everything is connected. Life is a circle.

AutoGuide noted that a hypothetical RS200 could be based on the all-electric Mach-E. While the EV would undoubtedly result in a quick vehicle, it’s hard to imagine such a model being a success outside of Europe. However, this was just speculation on the part of the outlet and there’s nothing to indicate that Ford would even bother offering such a product in North America.

Truth be told, the market seems to be begging for something reasonably sized and competitively priced that’s fun to throw around. All-wheel drive is likewise fashionable right now, with the Mustang coupe only checking some of the aforementioned boxes. Based on the sales trajectory of American brands that culled small, affordable models from their lineup to chase down profit margins, it seems daft that Ford wouldn’t at least consider something small and sporty on our side of the Atlantic Ocean.

However, trademarks are often filed just so that a company owns the rights as a just-in-case. Ford may not have any formal plans for the RS200, tragic as that would be.

ford trademarks rs200 name in europe

[Images: Ford Motor Co.]

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