Ford is testing a new delivery program for the F-150 Lightning that could lead some to believe that the electric pickup isn’t selling all that well, but the automaker’s motivations appear to be driven by a need to improve efficiency. It’s offering dealers up to $1,500 for every 2024 model-year truck dealers order from one of its regional EV distribution centers until November 15, which it said would allow dealers to cut floor planning costs.
Ford said the move is intended to “further test the logistics and efficiencies of RRCs (Rapid Replenishment Centers) and to increase RRC engagement. The automaker operates distribution centers across the country and should give buyers a larger fleet to choose from while reducing expensive financing costs for dealers.
The incentive starts at $1,000 per truck for the first nine units ordered, but it increases to $1,500 for units ten through 15. Dealers who spring for the additional trucks will get an extra $500 on top of the $1,000 for the first nine vehicles. The automaker also said it would give a free Ford Charge Station Pro home charger to EV buyers and lessees during the fourth quarter, a $1,310 value.
The F-150 Lightning is selling well, with sales climbing 86 percent this year through September. Despite that, Ford is now looking at the Cybertruck as the top-selling electric pickup in the country, giving it a good reason to juice sales before the year’s end.
[Images: Ford]
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