Suzuki introduced the Samurai in the United States as a 1986 model, just a year after the first Chevrolet-badged Suzukis went on sale. Samurai sales ceased here after 1995, and most of us thought that nothing could replace that magical combination of cuteness and high center of gravity.
Then the Suzuki X-90 appeared as a 1996 model, and it was one strange little two-seater.
This is what American Suzuki dealers parked next to their Esteems and Swifts in their 1997 showrooms.
This is from the Netherlands-market brochure. European X-90 sales were even weaker than North American sales.
It was too big to be considered a kei car in its homeland, legally speaking, but it tapped into a rich vein of kei-like cuteness.
American car shoppers, who were craving ever bigger and more menacing SUVs as commuter machines by this time, weren’t quite sure what to make of the X-90.
It was lots of fun with its removable T-top roof and it was about the same overall length as the minuscule (and Suzuki-made) Geo Metro and thus easy to park.
But, well… just look at it. Sales in the United States were poor, to put it mildly, with just over 7,000 shipped here for its two model years of 1996 and 1997. A couple of years back, Motor Trend declared the X-90 to be the worst car of the entire decade of the 1990s.
MT’s Aaron Gold describes this seat upholstery as “Crayola vomit” in the aforementioned article. But was this car really worse than, say, the Yugo GV or the Daewoo Nubira?
This is the third X-90 I’ve documented in a car graveyard, after a ’97 in Southern California and another ’97 in Colorado. Today’s Junkyard Find now resides in a yard near Denver.
As everyone who was around during the late 1990s remembers, Red Bull bought a bunch of X-90s and turned them into promotional vehicles with built-in coolers and giant Red Bull cans mounted in back. These were replaced later on with Mini Coopers.
These photos aren’t of a genuine Red Bull X-90. This is Jeff Bloch’s aka Speedycop’s X-90 24 Hours of Lemons race car, which achieved much greater fame a couple of months later for racing while mounted inside a camping trailer. After that, it became the “Speedy’s Weenies” road-racing hot dog stand.
The engine is a 1.6-liter straight-four with 95 horsepower, which was enough for a car that weighed about 2,300 pounds.
The U.S.-market X-90 was available with either two- or four-wheel-drive. Transmission choices were a five-speed manual or four-speed automatic; this car has the manual.
It made it to 200,000 miles during its life, which gets it pretty close to the final odometer reading in the best-traveled Suzuki I’ve ever documented in a junkyard ( a 2000 Esteem wagon with 237k miles).
Spitting X-90s out of a Pez dispenser is gonna make the Nineties a lot more fun!
If you’d prefer your X-90 ads in French, here’s the Québécois version.
That song sure seems litigiously close to ” Rock Lobster,” if you ask me.
The B-52s did make this JDM ad for PARCO. There’s a lot of history in the junkyard, if you know where to look!
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
1997 Suzuki X-90 in Colorado wrecking yard.
[Images: The Author]
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