Scout Motors ruffled dealers’ feathers when it announced a direct-to-consumer sales model, but the automaker isn’t sidestepping physical locations altogether. The company announced several store locations across key U.S. markets, which will service vehicles and give prospective buyers the opportunity to see its new EVs.
Scout said it would open 25 company-owned locations here, starting in 16 major markets, including New York, Seattle, and others. The stores will be Scout Studios, where advisors can help customers order a new Scout and owners can get service. Scout said it believes its approach blends some of the traditional dealership elements with the brand’s direct ordering system.
Referencing the direct model versus dealership sales, Scout VP Cody Thacker said, “We’re not philosophically adamant that it has to be one way or the other. We know that the franchise model works well in a lot of markets. We know it works well for a lot of OEMs. We know a lot of consumers have great experiences in the franchise model. It is right for some OEMs. We don’t think it’s right for Scout Motors.”
Scout said it’s targeting a rapid expansion, with 57 more sales and service locations after the initial rollout. There will also be at least two locations in Canada. Thacker noted that the plan puts a Scout location within 200 miles of 85 percent of its expected buyers and said the automaker is investing heavily in its service operations.
The automaker recently unveiled two vehicles: The Traveler SUV and Terra pickup truck, which are expected to launch in 2027. Rumors are already swirling around the brand’s third vehicle, which could be a two-door SUV with a removable top to compete with the Ford Bronco and Jeep Wrangler.
[Images: Scout Motors]
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