The used car market may be red hot, but Ford seems to be intent on pouring a bunch of blue all over the place. Starting next month, certain second-hand vehicles hawked by Ford stores will qualify for a 14-day/1,000-mile money-back guarantee.
Or perhaps some dealers are feeling the heat from places like Carvana. That’s up for debate.
It’ll be called Ford Blue Advantage. Ford will partner with Autotrader and tested the system last summer in about a dozen dealerships dotted around the country. The company said there are about 25,000 vehicles on the site right now, with a quick sort-n-search showing the oldest to be a 2012 Tundra CrewMax with 76K on the clock. Pricing ranges from $7,900 for a decade-old Chevy Sonic to $120,000 for a Shelby GT500 located in California.
To muddy the waters, all Blue Advantage vehicles include additional warranty coverage backed by Ford, masquerading under two different banners. Gold Certified vehicles pass a 172-point inspection and come with a 12-month/12,000-mile comprehensive warranty and seven-year/100,000-mile powertrain. Dealers can certify Ford vehicles at the Gold level for up to six years and at less than 80,000 miles.
Meanwhile, Blue Certified vehicles – those 10 years or newer, with 120,000 miles or less – pass a 139-point inspection and come with 90-day/4,000-mile comprehensive coverage. This level allows dealers to certify both Ford and non-Ford vehicles up to 10 years old with less than 120,000 miles. Roadside assistance is part of the deal on both Gold and Blue.
Of course, these types of return programs come with all sorts of caveats for the buyer – not the least of which are mileage and damage restrictions. A dealer who is rolling out Blue Advantage on Tuesday told this author the option to get one’s trade-in back will not exist, and any negative equity on that side of the deal will need to be repaid.
Also in the fine-print is a notation the return will not be accepted if the vehicle has a “lien or other encumbrance”. Now, we assume this means a lien other than the loan agreed upon when Joe Customer purchased the Blue Advantage vehicle. Otherwise, this program would only apply to cash deals. While car companies perpetually make mystifying decisions, that type of ‘gotcha’ situation would surely be a PR nightmare for this program. Does Ford take the risk and hang on to that paper for 14 days before officially filing it with a lender? Or does that phrase simply refer to mechanic’s liens and the like? Let’s hope it’s the latter.
What do you think? Ford says Blue Advantage is a way to draw more interest and showroom (or website) traffic. Do such programs affect your car-buying decisions? Sound off in the comments.
[Image: Ford]
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